Sunday, May 25, 2008

Strength through Joy

This is the original sketch for the KdF-Wagen -- Kraft durch Freude. The Strength through Joy Car.

You've heard of the artist. Of course you have. A certain A. Hitler? Who was, by the way, a vegetarian.

Turn that frown upside down, mister.

He was taking a leisurely luncheon on a balmy M√ľnchen afternoon in the giddy summer of '32, when it came to him as an inspiration. Later he slipped the sketch to Jakob Werlin, head of Daimler-Benz: "Take it with you and speak with people who understand more about it than I do. But don't forget it. I want to hear from you soon, about the technical details." It's refreshing to find a leader who doesn't think he knows it all, and who knows how to delegate ... that was Carter's problem.

And the rest is, as they say, history.

Buy the dream.

Isn't it funny where things come from?


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